Feb 12 2010
Supermodel COCO ROCHA is on the cover of MODELINIA MAGAZINE Issue #1, with makeup and hair by SONIA LEAL-SERAFIM. Modelinia is the #1 ranked fashion blog and works hand in hand with all the top agencies, designers and models in the world. Coco personally handpicked this photo that was shot by Canadian photographer CHRIS HAYLETT, and of course makeup and hair by Sonia, to appear on Modelinia’s first cover. Coco will be reporting for Modelinia for New York Fashion Week.

Feb 11 2010
SUGAR STUDIOS had its first two shoots yesterday, with photographer DAVID ELLINGSEN shooting for BC HYDRO POWER SMART in the morning and art director HELEN SHAW in the afternoon.
Setting up for BC Hydro in Studio A:

Runner MATT HILL being groomed by SONIA LEAL-SERAFIM for the upcoming BC Hydro Power Smart Campaign:

HELEN SHAW in makeup and hair with artist MARIANNA SCAROLA in Studio B

The finished product (all available light!):

Feb 11 2010
CHRISTINA CULVER was recently mentioned in NEW YORK TIMES’ T MAGAZINE BLOG. VANCOUVER SPECIAL store owner ANNE PEARSON named Christina as one of her favorite things about Vancouver! Click here to read the rest of the article.

Feb 11 2010
LEONE has launched their Spring/Summer 2010 campaign, once again with styling by LEILA BANI and makeup and hair by SONIA LEAL-SERAFIM. Photo by DAVID FIERRO.


Feb 11 2010
Makeup and hair stylist MARIANNA SCAROLA recently had the privelege of working with WILL AND GRACE actor ERIC MCCORMACK for an upcoming cover of LOOK magazine. Eric can currently be seen in the latest campaign promoting British Columbia during the 2010 Winter Olympic Games, also featuring KIM CATTRAL, SARAH MCLACHLAN, RYAN REYNOLDS, and many more. Photo by MIKE CHATWIN.

Feb 10 2010
Hair and makeup artist DAN NGUYEN worked with TWILIGHT actress BRYCE DALLAS HOWARD for a Vancouver feature in BLACKBOOK magazine. Below is a snapshot of the online version of the article. Photos by MICHELLE FORD.

Feb 09 2010
Hair stylist DAN NGUYEN was personally asked by hair extraordinaire ORIBE to participate in GIORGIO ARMANI’s Fall 2010 show in Milan. Dan was the only hair stylist in Canada asked to attend.
Congratulations Dan!

Jan 28 2010
THEY Rep is moving to their new offices, at 1635 Powell St. Vancouver, BC V5L 1H5. THEY is also pleased to announce the much anticipated opening of SUGAR STUDIOS in February 2010. Sugar is Vancouver’s first high-end photo rental studios and event space.

Sugar features two newly-built studios, Studio A and Studio B.
Studio A is approximately 2,000 sq. ft. and comes equipped with:
• 35ft W x 22ft D x 18ft H corner Infinity Wall (or “Cove”)
• 30ft H ceilings
• 400 amp 3 phase power (can shoot video)
• two 60 amp Joy outlets
• two 3×20 A/C breakout power boxes
• full-grade level loading bay entry (car can drive right on to Cove)
• client parking spaces directly at rear
• full kitchen with stove, sink, dishwasher, microwave, plates, and cutlery
• spacious makeup/hair/styling room with x4 makeup/hair stations
• client seating area
• private bathroom
• large flat screen TV with wireless image transfer capabilities for Mac
• sound system with iPod/iPhone dock
• MacBook in client area for internet use
• WIFI
• steamer, iron, and clothing rack

Studio B is a beautiful ”available light studio”, located upstairs from Powell St. It boasts a 900 sq. ft. floor-to-ceiling white shooting space with:
• oversized southern-facing windows (complete with full blacks)
• 20ft H ceilings
• 100 amp 3 phase power
• one 60 amp Joy outlet
• one 3×20 A/C breakout power box
• a selection 16′ paper seamless backdrops (pull fee)
• makeup/hair station
• private bathroom
• sound system with iPod/iPhone dock
• WIFI
• steamer, iron, and clothing rack


For all inquiries and studio bookings, contact Sugar Studio’s studio manager, CHRISTINA CULVER, at sugar@sugarstudios.com.
Jan 27 2010
Photographer DAVID ELLINGSEN was recently commissioned by DDB to shoot the latest ad campaign for BC HYDRO’s brand new POWER SMART OLYMPIC VILLAGE. The village comes just in time for the Winter Olympics, and is equipped with a sustainable dance floor that generates energy when people dance on it. Styling by LEILA BANI , makeup and hair by SONIA LEAL-SERAFIM, and model LISA CHANDLER from LIZ BELL AGENCY.

Jan 25 2010
THEY Rep owner and agent GINA HOLE and booker PATRICIA LAGMAY stopped by OPUS HOTEL last Thursday to view a sneak preview of MAVI’s Spring/Summer 2010 collection. Thanks to CORA MAU at Mavi and Opus Hotel for hosting a great event!
