About THEY Representation Inc.

THEY’s founder, Gina Hole, has worked for 25 years as a professional Makeup Artist in Vancouver, Toronto, and Los Angeles. Through her years of experience in the business, she successfully balanced a career between makeup & hair for fashion editorials, celebrities, commercials, rock videos, as well as a 14-year career keying makeup for feature films. Working in all mediums of the business gave Gina a strategic advantage as an agent, allowing her to equally understand both her artists’ and clients’ needs.

Having begun her career as an agent, and with her experience booking in Los Angeles, Gina used her expertise to fulfill a long-awaited ambition to open her own agency. Since its launch in 2004, THEY regularly tends to the needs of the varied clientele of Vancouver, as well as its diverse US and worldwide client base. Clients come to shoot at the many different and beautiful locations of the Pacific Northwest, while the photographers that Gina represents enjoy careers shooting locally as well as worldwide.

Gina met her husband Tony Lazarowich (www.pacificwestspecialeffects.com), Special Effects Coordinator and 20 year veteran of the movie industry, while working with him on several different feature films. Gina and Tony now enjoy a great partnership running their companies in the movie and advertising industries, as well as raising their two little girls and two teenage boys with much love and pride.