THEY’s Owner, Agent/Producer Gina Hole Lazarowich, has worked for 25 years as a professional Makeup Artist in Vancouver, Toronto, and Los Angeles. Through her 32 years of experience in the business, she successfully balanced a career between makeup & hair for fashion, advertising, editorials, celebrities, commercials, rock videos, and as a 14-year I.A.T.S.E. 891 member as makeup department head for feature films. Working in all mediums of the business gave Gina a strategic advantage as an agent, allowing her to equally understand both her photographers’, artists’ and clients’ needs.
Having begun her career as an agent, and with her experience booking artists in Los Angeles, Gina used her expertise to fulfill a long-awaited ambition to open her own agency. Since its launch in 2004, THEY regularly tends to the needs of the varied clientele in Canada, as well as its diverse US and worldwide client base. Clients come to shoot at the many different and beautiful locations of the Pacific Northwest, and the photographers Gina represents and produces for also enjoy careers shooting locally as well as worldwide. Gina has produced advertising shoots for BODOG, BC HYDRO, ENBRIDGE, and JANE IREDALE COSMETICS, plus editorial shoots for INTERVIEW, CHATELAINE, INSTYLE and US TV GUIDE magazines.
Photo courtesy of Malcolm Parry / Vancouver Sun
